Purple shampoo is an absolute saviour for blonde haired people to neutralise unwanted yellow brassiness from their hair. It works on both natural blonde and bottle blonde hair. Silver, grey and white haired people can also benefit from using a purple shampoo to achieve their desired silver, grey or white tone of hair. Choosing the best purple shampoo Australia wide for your hair can be a bit confusing however.

To help you choose the best purple toning shampoo for your specific needs and wants, whether this be the best purple shampoo for blonde hair or the best purple shampoo for grey hair, the best affordable purple shampoo, the best cruelty free purple shampoo or the best vegan purple shampoo the Fabulous and Fun Life team have done the research and trialled countless purple shampoos for you coming up with the following list of best purple shampoos Australia wide.

We have also documented everything you need to know about purple shampoo covering exactly what is purple shampoo, why use purple shampoo, how to use purple shampoo and how often you should use purple shampoo.

Click HERE now to see our choice of the overall best purple shampoo Australia wide 2024.

Best Purple Shampoo Australia

Best Purple Shampoo Australia 2024 Comparison Table

PURPLE SHAMPOOIMAGEBEST FOR SIZEFEATURES PRICE
Kerastase
Blond Absolu Bain
UltraViolet Shampoo
Overall Best Purple
Shampoo Australia
250mlAdded Key
Ingredients:
Hyaluronic Acid
Edelweiss Flower
See Oz Hair
and Beauty
Price HERE



Olaplex
No. 4P Blonde
Enhancer Toner
Shampoo
Best Purple Shampoo
For Grey Hair
250mlEnriched with Bond
Builder System.
See LookFantastic
Price HERE



See Sephora
Price HERE
Fudge
Clean Blonde Violet
Toning Shampoo
Best Cheap Purple
Shampoo Australia
300mlKey Ingredients:
BHA
Salicyclic Acid
See Oz Hair
and Beauty
Price HERE
Kevin Murphy
Blonde. Angel. Wash
Best Cruelty Free
Purple Shampoo
250mlLavender infused.
Cruelty free.
Paraben free.
Sulfate free.

See Oz Hair
and Beauty
Price HERE
ELEVEN
Keep My Colour
Blonde Shampoo
Smallest Size
Purple Shampoo
300ml

50ml
Cruelty free
Vegan.
See My Haircare
& Beauty 300ml
Bottle Price
HERE.


See My Haircare
& Beauty 50ml
Bottle Price
HERE.
Moroccanoil
Blonde Perfecting
Purple Shampoo
200mlAdded Key
Ingredient:
Argan Oil

See Sephora
Price HERE



See Oz Hair
and Beauty
Price HERE

Best Purple Shampoo Reviews

Kerastase Blond Absolu Purple Shampoo – Overall Best Purple Shampoo Australia

Kerastase Purple Shampoo
Kerastase Blond Absolu Bain Ultra-Violet Shampoo

Kerastase Blond Absolu Bain Ultra-Violet Shampoo is one of the best purple shampoos Australia wide. It has an iridescent purple formula with super concentrated pigments that instantly neutralise unwanted brassiness in blonde and grey hair.

But it is the additional key hydrating ingredients in this Kerastase purple shampoo that sets it apart from other purple shampoos and wins our vote as the best purple shampoo for blondes and the overall best purple shampoo Australia wide.

This Kerastase Ultra-Violet shampoo is enriched with hyaluronic acid which results in intense hydration of your hair, repairing hair fibres from the inside out to strengthen each strand and prevent future breakages.

It also contains Edelweiss flower to calm and soften your hair fibres. It is these added key ingredients that make this the best purple shampoo for bleached hair and coloured blonde hair helping to restore it to optimal health and shine.

After using this Kerastase toning shampoo just once the brassiness in my hair was instantly gone and my blonde highlights were beautifully illuminated. My hair looked healthy and glossy.

This best blonde shampoo Australia is suitable not only for all shades of blonde but also white and grey hair too.

The only downside to this Kerastase purple shampoo is its relatively high cost but considering how effective it is in neutralising brassiness as well as its added benefits of nourishing your hair, restoring its shine and softness and how long a bottle of this lasts for we believe it is well worth the cost if you are wanting your blonde or grey hair looking its best in between visits to your hairdresser.

Click HERE now to see the current price of the Kerastase Blond Absolu Bain Ultra-Violet Shampoo.

Olaplex No.4P Blonde Enhancer Toner Shampoo – Best Purple Shampoo For Grey Hair Australia / Best Vegan Purple Shampoo

Olaplex No. 4P Blonde Enhancer Toning Shampoo
Olaplex No.4P Blonde Enhancer Toning Shampoo

Olaplex is an iconic haircare brand for very good reason and their Olaplex No.4P Blonde Enhancer Toning Shampoo is absolutely exceptional. It works effectively at removing all brassiness on natural blonde, salon blonde, grey, white or balayaged hair on your first wash while also being formulated to brighten and restore colour, and nourish your hair.

My mum could not believe how much healthier and more vibrant her grey hair looked after using this Olaplex toning shampoo for the first time.

An additional key ingredient in this Olaplex purple shampoo is the Olaplex famous bond-restoring ingredient that strengthens hair and results in significantly healthier and stronger hair.

As if the above wasn’t enough, this Olaplex No.4P Blonde Enhancer Toning Shampoo is sulfate free, paraben free, cruelty free and vegan.

Based on all the above as well as how surprisingly hydrating this toning shampoo is we’ve rated it as the best shampoo for grey hair Australia and also the best vegan purple shampoo.

Click HERE to see the current price for Olaplex No.4P Blonde Enhancer Toning Shampoo at Sephora.

See the current price for this Olaplex Toning Shampoo at LookFantastic.

Fudge Clean Blonde Violet Toning Shampoo – Best Cheap Purple Shampoo Australia / Best Supermarket Purple Shampoo Australia

Best Cheap Purple Shampoo Australia
Fudge Clean Blonde Violet Shampoo

This Fudge purple shampoo is the best cheap purple shampoo Australia wide that we found. It is also the best supermarket purple shampoo that is available in Woolworths and Coles.  A lot of purple shampoos are quite expensive so we were excited to find this affordable purple shampoo that is effective in balancing out the brassiness to restore the blonde colour you are wanting. It is the best value purple shampoo Australia wide.

Fudge Clean Blonde Violet Shampoo is one of the original purple shampoos and has stood the test of time for good reason. It restores your blonde hair to look as if you’ve just walked out of your hair salon. It also provides the added benefit of coating your hair strands with a protective shield of natural proteins to build a barrier against UV damage.

Click HERE now to see the current price of Fudge Clean Blonde Violet Toning Shampoo.

Kevin Murphy Blonde. Angel. Wash – Best Cruelty Free Purple Shampoo

best cruelty free purple shampoo
Kevin Murphy Blonde. Angel. Wash

Kevin Murphy Blonde. Angel. Wash purple shampoo is cruelty, sulfate and paraben free. This purple Australian shampoo is perfect for those with blonde or grey hair that are wanting a gentle and more natural formula to tone and enhance their hair, removing any brassiness from it.

The luxe formula of this best cruelty free purple shampoo is infused with lavender which acts to soothe the scalp and hair. For this reason it is also the best violet shampoo for people with an easily irritated scalp.

This purple toning shampoo is also great for people with dulled hair as it contains optical brighteners to restore shine to the hair and brighten blondes and greys.

Kevin Murphy Blonde. Angel. Wash is also very hydrating, protecting and injecting much needed moisture into bleached hair and dyed hair. This top purple shampoo has the power to breathe life back into your hair and is one of my favourites.

Click HERE now to see the current price of Kevin Murphy Blonde. Angel. Wash.

ELEVEN Australia Keep My Colour Blonde Shampoo

The Eleven Australia Keep My Colour Blonde Shampoo is another great affordable toning shampoo for blonde hair. Its vivid purple pigments counteract the brassiness in blonde and grey hair while also nourishing your hair to help achieve smooth, silky, healthy hair.

While boosting blonde tones, the soy proteins and natural extracts in this purple shampoo also strengthen hair and add volume.

This purple shampoo works equally well on both dyed and natural blonde hair. The formula is colour safe and cruelty free.

Click HERE now to see the current price of Eleven Australia Keep My Colour Blonde Shampoo 300ml.

If you are unsure whether this is the best purple shampoo for your hair you can buy a small 50ml bottle of it for a very affordable price to trial it rather than commit to buying a full sized bottle. This is the most economical way to try purple shampoo.

Click HERE now to see the current price of the 50ml bottle of Eleven Australia Keep My Colour Blonde Shampoo.

Moroccanoil Blonde Perfecting Purple Shampoo

Moroccanoil Blonde Perfecting Purple Shampoo Review
Moroccanoil Blonde Perfecting Purple Shampoo

I’m a huge fan of Moroccanoil hair care products and their Moroccanoil Blonde Perfecting Purple Shampoo is no exception.

This Moroccanoil Purple Shampoo is a tone correcting shampoo that gently cleanses the hair while the violet pigments neutralise any brassy yellow or orange hues in your hair restoring it to a vibrant blonde or brightened grey colour. This purple shampoo also enhances the depth and dimension of your blonde colour and revives blonde highlights.

I saw visible improvements in my hair tone with just one use.

I love that this Moroccanoil purple shampoo is enhanced with argan oil resulting in nourished and healthy hair with a beautiful natural looking sheen. The ArganID technology also helps to repair and seal the hair cuticle.

This purple shampoo is safe for coloured hair and is sulphate, phosphate and paraben-free. It is fragranced with the Moroccanoil signature scent of spicy amber and warm florals.

There is also a Moroccanoil Blonde Perfecting Purple Conditioner in this range.

Click HERE now to see the current price of the Moroccanoil Blonde Perfecting Purple Shampoo.

What Is Purple Shampoo?

Purple shampoo is an incredibly effective solution for neutralising any unwanted brassiness from your hair at home. It is basically exactly what it says it is. It is a vivid purple coloured shampoo.

What Does Purple Shampoo Do?

Purple shampoo neutralises any visible brassy yellow tones in your hair. It is a hair toner for blonde hair that helps you achieve your desired shade of blonde. It is easy to use at home in between your hairdresser colouring appointments.

What Causes Brassiness in Blonde Hair?

Unwanted brassiness may appear in blonde hair over time. Causes can include not using a heat protectant when heat styling your hair with hair straighteners and hair curlers, exposure to chlorine and environmental stressors, as well as product build up.

How Does Purple Shampoo Work?

Purple shampoo works based on colour theory. Purple is the direct opposite colour on the colour wheel to yellow. As such these two colours cancel each other out. The effect of adding vivid purple pigment to your blonde hair is that it will neutralise any brassy yellow tones in your hair.

How To Use Purple Shampoo

Purple shampoo is easy and convenient to use at home. You simply wash your hair in the shower with your usual shampoo as a first wash as normal. This is to remove impurities, product build up, excess oil and environmental pollutants from your hair and scalp.

After rinsing your usual shampoo out of your hair apply the purple shampoo to your wet hair and lather it. Applying purple shampoo to already clean hair will allow the purple pigment to deposit more effectively to neutralise brassy tones.

The amount of purple shampoo you need to use will depend on the product you are using, the length of your hair and the amount of brassiness in your hair that you want to tone.

Usually brassiness appears in your hair near the crown of your head so massage the purple shampoo in at the top of your hair or where the brassiness is visible.

Leave the purple shampoo in your hair for two to three minutes before rinsing it out. If this does not have the desired toning effect then leave it in for slightly longer next time. The length of time required will vary slightly depending on the level of brassiness in your hair and your desired result.

Do not leave the purple shampoo in your hair for longer than 15 minutes however. Leaving purple shampoo in your hair for too long can give your hair a purple tint. If your hair has a purple tone after using the purple shampoo leave the purple shampoo in your hair for a shorter time next time.

A word of warning, if any purple shampoo splashes onto your bathroom tiles and especially onto white bathroom grout rinse it off immediately. Purple shampoo can discolour your white grout if it’s not rinsed off. Some people also prefer wearing gloves when using purple shampoo to avoid the risk of the purple pigments discolouring their fingers and nails.

How Often Should You Use Purple Shampoo?

A common question about purple shampoo use is “how often should I use purple shampoo?” I recommend using purple shampoo once a week or every third wash. Overusing purple shampoo, or over toning your hair, can give your hair a dull or ashen appearance so make sure to use your usual shampoo in between your purple shampoo uses.

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