I’m a huge fan of IT Cosmetics Your Skin But Better CC Cream. It’s a cult favourite of so many beauty lovers for good reason but unfortunately it is expensive. As a result I was super excited to recently discover a fabulous Priceline dupe for IT Cosmetics CC cream, the newly launched in Australia e.l.f. Camo CC cream which is about half the price.
Being so well loved and one of the best selling CC creams, there have been quite a few IT Cosmetics CC Cream dupes from various different drug store makeup brands over the years. The best IT Cosmetics CC Cream dupe Australia wide in my opinion however is the e.l.f. Camo CC Cream from Priceline.
Read on for my comparison of these two CC creams to see just how good an IT Cosmetics CC Cream dupe e.l.f. Camo CC Cream is.
You can also click HERE or HERE to read about more Priceline dupes for luxe makeup and skincare products I love.

Contents
What Is CC Cream?
CC Cream is also known as colour correcting cream. CC Creams help correct blotchiness, skin redness and hyperpigmentation whilst providing foundation-like coverage despite being lighter in texture than most foundations.
CC Cream is the perfect product to use when you are wanting a base product that feels lightweight but which corrects redness and discolouration.
IT Cosmetics CC Cream vs e.l.f. Camo CC Cream Comparison Table
Check out our comparison table below to see how the Priceline CC Cream, e.l.f. Camo CC Cream, compares to the IT Cosmetics CC Cream.
IT COSMETICS CC+ CREAM | e.l.f. CAMO CC CREAM |
|
---|---|---|
PRICE | $67 | $35 |
SIZE | 32ml | 30g |
PACKAGING | ![]() | ![]() |
NUMBER OF SHADES | 14 | 30 |
COVERAGE | Medium to Full | Medium to Full |
SPF | SPF 50 | SPF 30 |
VEGAN | No | Yes |
CRUELTY FREE | Yes | Yes |
STOCKIST | Sephora | Priceline |
IT Cosmetics CC Cream Review

I love IT Cosmetics CC Cream. It has been my favourite CC Cream for numerous years now and I believe it to be the best CC Cream Australia wide. It provides long lasting medium to full coverage colour correcting foundation and hydration, as well as reduces the visible signs of ageing and includes SPF50+ sun protection. IT Cosmetics CC Cream Australia has been advertised as being 7 products in one. Who wouldn’t love such an effective multi-tasking makeup product that includes skin care quality ingredients as well! It really does provide a my skin but better result.
I regularly go through 3 – 4 tubes of IT Cosmetics CC cream each year. Due to it’s expensive price tag, after finishing a tube using the pump I cut open the tube to get the last remaining product out of it. I usually get another wear or two in this manner. I’m sure I’m not the only beauty lover that does this. That’s why I was so excited recently to discover an affordable, good quality IT Cosmetics dupe.
IT Cosmetics CC Cream Price
The current price of the IT Cosmetics CC Cream is $67 for 32ml of product.
I really wish this CC Cream by IT Cosmetics was cheaper as it’s becoming harder to justify buying it given the current increasing costs of living. No wonder I’m happy to have found an IT CC Cream dupe.
IT Cosmetics CC Cream Packaging
The IT Cosmetics CC Cream comes in a silver plastic tube with a see through section where you can see the shade of the product. It has a removable silver lid and an easy to use pump dispenser.
IT Cosmetics CC Cream Shade Range
IT Cosmetics CC Cream comes in 14 shades ranging from Fair Ivory right through to Deep.

The shades Fair Ivory and Fair Beige are missing from the above photo.
IT Cosmetics Coverage
The coverage of IT Cosmetics CC Cream is medium to full.
IT Cosmetics CC Cream SPF
IT Cosmetics CC Cream contains SPF 50+.
Is IT Cosmetics Vegan?
Although a number of IT Cosmetics products are vegan, the IT Cosmetics CC+ Cream is not vegan.
Is IT Cosmetics Cruelty Free?
IT Cosmetics is a 100% cruelty free brand.
e.l.f. Camo CC Cream Review

e.l.f. Camo CC Cream Price
At the time of writing this article the price of the e.l.f. Camo CC Cream is $35 for 30g.
This is approximately half the price of the IT Cosmetics CC Cream.
e.l.f. Camo CC Cream Packaging
The e.l.f Camo CC Cream comes in a very similar packaging to the IT Cosmetics CC Cream, in fact I’d go as far to say it’s identical except for the colouring. It comes in a black plastic tube with a see through section where you can see the shade of the product, and has a removable see through lid with the same easy to use pump dispenser.
e.l.f. Camo CC Cream SPF
e.l.f. Camo CC Cream contains SPF 30 which is less than the IT Cosmetics CC Cream SPF 50+. Regardless, you really should be applying sunscreen before you apply either of these CC creams to ensure you apply an adequate quantity to protect yourself, especially in the Australian climate.
e.l.f. Camo CC Cream Shade Range
Compared to IT Cosmetics’ 14 shades e.l.f. Camo CC Cream has a massive 30 shades.

e.l.f. Camo CC Cream Coverage
The coverage of e.l.f. Camo CC Cream being medium to full is similar to the coverage of the IT Cosmetics CC Cream.
It’s formula also contains skin care quality ingredients with it being infused with collagen, peptides, niacinamide and broad based spectrum SPF 30.
These ingredients help hydrate and plump the skin similar to the IT Cosmetics CC Cream.
e.l.f. Camo CC Cream also results in a beautiful natural looking finish whilst camouflaging uneven skin tone and other discolourations. I found both CC Creams to wear similarly and both were long lasting.
Is e.l.f. Vegan?
e.l.f. is vegan.
Is e.l.f. Cruelty Free?
e.l.f. is cruelty free.
Is e.l.f. Camo CC Cream A Good Dupe For IT Cosmetics CC Cream?
In answer to this question I would say a definite yes! e.l.f. Camo CC Cream offers the same coverage and a similar formula, packaging and performance to the IT Cosmetics CC Cream but at a much cheaper price.
In my opinion the e.l.f. Camo CC Cream is the best drugstore CC Cream Australia wide.
With the current rising cost of living and the strong similarity between both these two CC Creams why pay more for the IT Cosmetics CC Cream when you can buy the Priceline dupe e.l.f. Camo CC Cream for almost half the price.
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Ingrid is a lifelong beauty lover living in Australia who started Fabulous and Fun Life in 2014 to share her love of all things beauty. Being a qualified ergonomist Ingrid is especially interested in researching & testing beauty appliances to write product buying guides to help you find the best beauty appliance suited to your specific needs. Ingrid was an Influencer Judge in the TVSN Beauty Awards 2023, and also in 2021 in the hair care category. She has worked with numerous beauty brands & PR companies. To contact Ingrid, visit her contact page. Ingrid’s best beauty secret is sleeping on a silk pillowcase.